Vertical video is popping up everywhere, from social media to sports leagues. (The term “vertical video” is a reference to any video that is formatted for a portrait versus landscape layout.) Vertical video used to be a cringe-worthy blight that plagued viewers on YouTube and Facebook. In 2010, only five percent of a user’s average viewing
March 14th was a momentous day; the gaming world finally became mainstream. Hip-hop star Drake joined professional video game player “Ninja” (a.k.a. Tyler Belvins) for a live gaming session to play Fortnite: Battle Royale. Drake and Ninja’s stream on Twitch drew a record-breaking 628,000 concurrent viewers to the channel. This impromptu crossover event is already being heralded as a “new marketing trend”
Is pay-TV on the decline? The Oscars ratings are down. The 2018 Winter Olympics viewership was down eight percent. The entire broadcast industry has been reeling from the crack in the NFL’s rating shield. Even the Super Bowl’s viewing growth decreased this year despite an exciting game. It seems we are in the midst of a seismic shift in viewing
If you haven’t become familiar with Shane Dawson in the past few months, I suggest you take a look. Shane has been diving deep into the minds and lives of YouTube personalities such as Jeffree Star, Tana Mongeau and Jake Paul in a Netflix-like series. If you’re not familiar with these YouTube celebrities, that’s ok, tens