When Twitter announced they would place a button within their mobile app for users to use live video, many of us creators got very excited.
Did Twitter finally answer the call for integrated live video broadcasts to be built into their mobile app? Did Twitter finally figure out how to flatten the learning curve for new or non-power users?
No to both.
As of writing this, the Go Live video button simply pulls you out of Twitter and into the Periscope app. Those that want to watch only, can still do so within the feed, however, commenting can only be done by having the Periscope app installed.
Maybe this will change, maybe not. Either way, it leaves a lot to be desired. This move doesn’t make me feel comfortable knowing that Twitter/Periscope has its community in mind when rolling out new features.
In today’s attention economy, community and relationships reign supreme, and even though Facebook may not have their executives talking to creators or interacting constantly with the “common folk”, they always seem to know what’s going on and how to roll out products in today’s environment. (Remember when Facebook was criticized heavily for not allowing all users to have access to Facebook Live? Seems like a thing of the past at this point.)
If Twitter wants to remain relevant, the time is now. They must build a seamless experience that keeps you in their app for all things, including live video.
What are your thoughts? Feel free to comment below.