For those that only came for the Super Bowl commercials, let’s get something out of the way first. This was no doubt, a Super Bowl for the ages. Not a fan of the winning team, but it sure is tough to argue against Tom Brady and Bill Belichick. Five rings is quite the achievement (still short of my Steelers six, though.)
For the rest of you that may not have take a particular interest in the game, there’s no doubt you watched the Super Bowl commercials. These over-priced ads have become a hallmark of the big game, oftentimes superseding the game itself.
I thought the night started a little slow with commercials, even through most of the first half of the game, I thought the Super Bowl commercials that were shown were lacking. Skittles spot didn’t impress me and some at the gathering I was at disagreed (judge for yourself here). I guess the internet disagrees too, as of writing this at 1am on the east coast, there are nearly 8M views on YouTube.
As for the remainder of the ads, there were some clever spots, great stories told and brands that went all in. Some brands flopped, like BudLight, who brought back Spuds Mackenzie but failed to capitalize on the nostalgia.
Other brands got screwed out of their spot, like GNC claims to have been. Here is their Super Bowl commercial anyway. Or Snickers, who tried to live stream their spot, and failed, likely to some live video difficulties.
Without further deliberation, I present to you the ENZONE best Super Bowl commercials for 2017. And because I can’t pick just one, you get a lot of really clever ads below.
The Top 10 Super Bowl Commercials
The president of T-Mobile, John Legere, is a marketing genius and has been bludgeoning other wireless providers through social media and television marketing for months. This was their crowning moment. Only Sprint, with a piddly overtime showing, even mounted some sort of defense.
Melisa McCarthy trying to save the world to a Bonnie Tyler background track. Kia is my hero. With a Super Bowl commercial leveraging one the hottest comedians out there, Kia cracks my top spots of the night.
With all the talk of immigration and deportation in the news lately, this was a well crafted short story about Adolphus Busch and his struggles of coming to America, and setting up what we now know as Anheuser-Busch. This ad was created far in advance of the current political landscape and earned a spot in the top, hands down.
Alfa Romeo USA
Many from the United States probably haven’t even heard of this car brand. Now owned by Fiat Chrysler, you should hear plenty more from the iconic Italian car manufacturer. The new Giulia Quadrifoglio is a stunner.
Small digression here. My father’s best friend had an Alfa Romeo Spyder Quadrifoglio when I was growing up. That car was always a head turner, no matter where we went.
I really enjoyed seeing Alfa Romeo USA step up to the plate, sponsor the halftime show on FOX and show up with a few ads. The spots may have not been the funniest of the night, but for a brand that is looking for consumer recognition, they did just that. I loved the “ride on the backs of dragons” line, and would have loved to see a Game of Thrones tie in. But, hey, I’m just a fan.
Nintendo crushed it with this one. From the Imagine Dragons song to the kids and adults playing and the seemingly endless options, and the stupid low price point of $299, this definitely puts the Switch on the map! I own a PS4 Pro and I want one of these, ASAP.
As a fan of the city of Pittsburgh, I was excited to see what Pittsburgh-area agency, Brunner Advertising, would create around the Pittsburgh-based building materials company. While they didn’t get a chance to show the entire spot, due to FOX claiming it was too controversial, the call to action was to “finish the journey” on the 84 Lumber website, where you could see the completion of the 5:45 short.
Regardless of politics, you should watch this ad because of where we are seeing advertising going. Short films, over-arching themes with heart tugging finishes. There’s no doubt you can’t forget this ad once you watch it.
I’m a sucker for Steppenwolf’s “Born to Be Wild” anytime it comes on. A bunch of old bikers are at a bar when the song comes on, still acting like their younger-selves, we see the Easy Rider reference and then comes Peter Fonda in his absolutely stunning Mercedes GT Roadster.
Nice touch of nostalgia, talking to the audience that can actually afford the price tag.
A feel good spot featuring tons of actors as themselves in their high school yearbooks telling the audience to go after what they want. Well crafted and well executed by Honda, there is no doubt this deserves a mention on the top.
Oh, and, Steve Carell with a dope mustache.
If you use Foreigner’s “Cold as Ice” in your ad, you deserve to be in the top 10. Seriously, this was funny and pointed. Loved seeing what Wendy’s did here.
I don’t know if this needs an explanation.
Christopher Walken. Justin Timberlake. Bye, Bye, Bye.
Worth mentioning is the It’s A 10 Hair Care. To get a Super Bowl commercial is a big deal. Their ad was blatantly political, but got their point across. Not sure how many people paid a lot of attention to what the product was. I originally had this in my personal top 5, but after really reviewing all of the spots, I have this one right outside the top 10. Here it is for you to take a look at.
There’s the official ENZONE Top 10.
Did we miss some? Maybe. Does it matter? No, because we want to hear from you. What was your favorite ad (or ads) of the night? If you don’t know, here is the full slate of Super Bowl commercials.
Did you even watch the game? Let us know by commenting below.