Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a creative studio that specializes in brand amplification, strategy and storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Kia Motors, Paul Mitchell Schools,, Barilla Pasta, DC United, Tinder, SAP, and Zoomph.

Podcast Gear Guide

I love podcasts, always did, before it was cool.

My 2015 goal was to launch my own podcast. I did. If you haven’t had a chance to listen to the podcast, give it a listen. We talk to brands and marketers with the intent on creating sexier brand marketing ideologies.

For those that have listened, or watched the live recording on, the biggest question I’ve fielded is, “What kind of equipment do you use? You sound great!”

Thank you. I sincerely appreciate that.

In response to everyone that asks that question, here is a comprehensive list of what is in my office studio, what I use in my mobile setup, as well as post production software.

The Microphone – Audio Technica ATR-2100, $52.99

The centerpiece of every podcaster/broadcaster’s setup. While it is possible to shape your voice with the mixer or post production software, you still want to have the best raw input.

At first, I used the Blue Microphones Yeti USB. While a perfectly nice microphone, this particular edition did not have the sound I was looking for. (Yes, it’s totally ok to go with a less expensive microphone if you like the way your voice sounds. For me, the ATR-2100 gives me the depth and richness I was looking for. I also bought three of them for less than what I paid for the Yeti. (Amazon runs sales on items regularly, so check it out)

The Mixer – Behringer Q802-USB Mixer, $79.99

Why do you need a mixer?

Simply put: control and flexibility.

If I want to record a podcast with a guest calling in via phone call audio from my iPhone 6 Plus, I can.

If I need to deepen my audio a bit, I can.

If I want to have multiple in-studio guests, I can.

Lots of inputs also mean lots of outputs. You can use one output for Skype mix-minus, another for a wireless phone mix-minus, another for recording, another for headphones, another for live-streaming, and many more options.

The Portability – Roland R-05, $199 or iPhone 6 Plus, $869

Portable recorders allow you to record from anywhere. At a coffee shop or maybe you’re doing a public speaking gig? Turn it into a podcast episode!

Aside from portability, these recorders are far more stable and reliable than recording directly into the computer. Just make sure you have a consistent power source and good SD cards, and you’ll be fine for many, many episodes.

The Muscle – Apple MacBook Pro, $1499

Something has to run the software. I roll with the MacBook Pro.

If you aren’t a Mac person, you’ll want to get something with a decent amount of RAM, I’ve got 8GB, and a good sized hard drive. Hell, if you could dedicate one machine to being your podcasting machine, that would be ideal.

The Less Cool, Super Important Stuff

Recording Software

For absolute best quality recording, you would want to record directly into your mixer. However, most times, you’ll need a guest to phone in. I prefer using Skype with Ecamm Call Recroder for Skype (Mac), which allows me to separate audio tracks and clean up audio on individual sides of a conversation.

I am also doing something called live casting, where I record the podcast in front of a live audience on, use the mixed down recording they email to you, and edit it for my upload.

Podcast Hosting – Libsyn, plans start at $5

You need to host your podcast somewhere. With a host, you can simply push episodes live to iTunes, Stitcher, Soundcloud, Google Play Music and more! Libsyn offers a wide range of plans for anyone’s budget. At 52 Creative, we’ve opted to produce the Brand Boost Podcast using the $75/month package which also allows us the opportunity for a dedicated app.

Post Production Software – Adobe Audition, $19.99/month

Audition is pro-level, but don’t over think it. If it’s not in the budget, you can use GarageBand (free on Mac OS) or Audacity (free).




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