Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that … [Read more...] about 167: Are Brands Allowed an Opinion?
Brand Boost Podcast
PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. With both brands dropping him, many have asked: "how can brands be safe from influencers?" In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as … [Read more...] about 166: Brands and The PewDiePie Dilemma
Politics and business have long been oil water. Mixing business with politics often leads to disaster. The issues with mixing business with politics is that humans are most times in defense-first, rather than listen and understand others viewpoints. When you are making statements on behalf of a business or large brand, mixing business with politics gets even trickier. On this … [Read more...] about 165: Mixing Business With Politics: What Brands Should Do
Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, … [Read more...] about 164: LinkedIn, Facebook and the Future of Live Video
When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn't sure what to think. A co-written piece of content, like a blog? I know it's been done before, but wasn't sure what we'd have in common enough to get two trains of thought down into one post. Of course, you must try everything at least once in life, so I decided to roll with this. Besides, … [Read more...] about 163: Yes, and?