hornitos manhattan

Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a creative studio that specializes in brand amplification, strategy and storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Kia Motors, Paul Mitchell Schools, Homes.com, Barilla Pasta, DC United, Tinder, SAP, and Zoomph.

A popular history suggests that the drink originated at the Manhattan Club in New York City in the early 1870s, where it was invented by Dr. Iain Marshall for a banquet hosted by Jennie Jerome (Lady Randolph Churchill, mother of Winston) in honor of presidential candidate Samuel J. Tilden. The success of the banquet made the drink fashionable, later prompting several people to request the drink by referring to the name of the club where it originated—”the Manhattan cocktail”. However, Lady Randolph was in France at the time and pregnant, so the story is likely a fiction.

However, there are prior references to various similar cocktail recipes called “Manhattan” and served in the Manhattan area. By one account it was invented in the 1860s by a bartender named Black at a bar on Broadway near Houston Street.

The original “Manhattan cocktail” was a mix of “American Whiskey, Italian Vermouth and Angostura bitters”. During Prohibition (1920–1933) Canadian whisky was primarily used because it was available.

Now, Hornitos Tequila brings a whole new spin on this traditional cocktail.

Hornitos Black Barrel Tequila is made from premium, aged Añejo that spends 18 months in three separate American Oak barrels. This aging process gives the tequila tasting notes of both tequila and whiskey.

Try this recipe for yourself and be the star of your next party.

Classic Manhattan – Upgraded with Hornitos Black Barrel Tequila

  • 1 1/2 parts Hornitos Black Barrel Tequila
  • 1/2 part sweet vermouth
  • 1 tsp maraschino cherry juice

Combine all ingredients over ice. Stir. Strain into cocktail glass. Garnish with a maraschino cherry. Served straight up, no ice.

hornitos manhattan

Dark, bold and mysterious, this black Hornitos Manhattan cocktail recipe is a delicious variant of the classic version. Sweet vermouth comes together with whiskey-barrel aged Añejo tequila for uncompromising taste that’s a great choice for poker parties, small gatherings or just kicking back.


Do you have any favorite spins off this old classic? Maybe it’s a Cuban Manhattan or a Rob Roy that tickles your palate. Let us know in the comments below.

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