Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a creative studio that specializes in brand amplification, strategy and storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Kia Motors, Paul Mitchell Schools, Homes.com, Barilla Pasta, DC United, Tinder, SAP, and Zoomph.

The Groundhog Day tradition has its origin in a German legend that says if a furry rodent casts a shadow on Feb. 2, winter continues. If not, spring comes early. Well, Punxsy Phil saw his shadow yesterday and that means we’re getting six more weeks of winter.

Sidebar: Remember the 1993 movie with Bill Murray, where Bill plays an arrogant Pittsburgh weatherman who ends up in a time loop and repeating Groundhog Day over and over? Sometimes I feel like Bill on days like today where there is absolutely zero snow in Central Ohio.

Weather.com senior meteorologist Jonathan Erdman says that most northern cities have to go into April in an average year before feeling safe to store the shovel for the season. On the other hand for much of the Northeast urban corridor and parts of the Lower Midwest, snow is typically done by the end of March.

Here are a few other predictions from groundhogs across the US and Canada:

  • Chattanooga Chuck (Tennessee) – early spring
  • Malverne Mel (New York) – early spring
  • Buckeye Chuck (Ohio) – six more weeks of winter
  • Jimmy the Groundhog (Wisconsin) – six more weeks of winter
  • Wiarton Willie (Ontario) – early spring
  • Shubenacadie Sam (Nova Scotia) – early spring
  • Fred la marmotte (Quebec) – early spring

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