Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a creative studio that specializes in brand amplification, strategy and storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Kia Motors, Paul Mitchell Schools, Homes.com, Barilla Pasta, DC United, Tinder, SAP, and Zoomph.

Facebook Live Additional comments; December 3, 2015 (Original Post; August 6, 2015)

Today, Facebook rolled out Facebook Live, the live streaming solution I predicted would “crush all other live stream solutions.”

As I read the press release, I had a smile ear to ear. The one that someone has when he finally gets a prediction right… yea, that one.

The rollout will be slow, starting with 5% of people in the U.S. on iPhones.

Here’s what Mari Smith says the features will be:

  1. See real-time comments and the number of viewers.
  2. Your broadcast can be no longer than 30 minutes. (Thank goodness! Give us GOOD content)
  3. Once your broadcast has ended, you’ll have a recorded video archived and viewable on your timeline.
  4. A live broadcast set to “public” will generate a push notification that only goes out to an algorithmically generated list of “close friends” — likely a small number of people.
  5. People can SUBSCRIBE to Facebook Live videos.
  6. When you’re watching a Live video or a video that was live, you can tap or click Subscribe to get notified the next time that person starts a live broadcast.

Here’s what Wired says:

Both the NOTIFICATIONS and SUBSCRIBE features go a long way toward making Facebook a source of real-time information that you’ll keep coming back to. Facebook Live video is must-see-TV in a unique way.

Facebook says,

Facebook Live is like having a television studio in your pocket. More than 60% of broadcasters are from countries outside the US, with Brazil, Taiwan and Italy among the top places for Live broadcasters.

From The Verge:

“The reasons people wanted it were quite different from celebrities,” says Julie Zhou, product design director at Facebook. “It was really more about inviting friends and families into special moments in people’s lives.” People might broadcast from Facebook Live during a child’s birthday party, she said, or after reaching the summit of a mountain.

This is the moment small business owners have been waiting for. While Facebook pitches it as a way to live stream to your close contacts, don’t be fooled into thinking businesses and brands are chomping at the bit to get in front of their audiences.

I stand by my original post, by the same name, and truly believe that Facebook Live is THE APP that beats out all the others.

Happy streaming! (read my original post below)

Original Post About Facebook Live for Mentions: 

facebook live the rock iphone

On my live Wednesday night show, a viewer, Tom Reid, made the comment, “social media is like a chamber of commerce meeting: everyone is selling, no one is buying.” To me, that’s what is going on with the current landscape of live streaming.

On Facebook, athletes, musicians, politicians and other influencers are using Facebook Mentions to connect with and share with their fans. One day ago, Facebook rolled out Facebook Live for Mentions, a way for public figures to connect with their audience through live video.

Buy! Buy! Buy!

I’m buying big time into mobile live streaming, as many of you know, and it is the future. I’ve fully immersed myself in apps like Meerkat, Periscope, Google Hangouts, Blab.im, MyEye, FireTalk and more.

But this is different.

I watched verified public figures Chalene Johnson, Lewis Howes, and Gary Vaynerchuk. Their streams went live to thousands of viewers, instantly! Comments are not limited to short, fly-by sentences. Live feeds can be shared, liked and interacted with just like a normal Facebook post, making it seamless for new viewers to view and engage.

Although I am not a verified public figure on Facebook, I know this has mass appeal. In Q2, Facebook reported 968 million daily active users, an increase of 32 million. It’s not only growing but crushing all of its competitors, giving the green light for live streaming to be universally accepted.

Facebook Live will completely change the mainstream perception of live streaming upon release to all accounts and crush every other option in the market.

Further, with the great strides and partnerships that Meerkat has accomplished for its user base, such as GoPro camera streaming, it would be the ultimate trump card for Facebook to acquire Meerkat. In July, Forbes talked about Meerkat getting cut off by Twitter and that it would turn to Facebook for building up its community.

The door has been opened.

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