Politics and business have long been oil water. Mixing business with politics often leads to disaster.
The issues with mixing business with politics is that humans are most times in defense-first, rather than listen and understand others viewpoints.
When you are making statements on behalf of a business or large brand, mixing business with politics gets even trickier. On this episode of the Brand Boost Podcast, we discuss what really matters to brands and how they must act if they choose to mix business with politics.
Join Savannah Peterson, Robert Hix and myself as we discuss.
Who is Vincenzo Landino?
Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.
Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.
Who is Rob Hix?
Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their lives and exchange value-for-value to achieve their goals.
Enlightened Audiovisual is a comprehensive A/V design, installation and live video production firm serving the commercial and federal markets. We are a partner-based company that provides embedded expertise in the field of video conferencing, collaboration and livestreaming systems. We specialize in enterprise-level deployments throughout North America that are centrally-managed and maintained, with expertise in Cisco TelePresence, Polycom, Crestron, Skype for Business and many online livestreaming platforms.
Who is Savannah Peterson?
Savannah Peterson is the Founder and Chief Unicorn of Savvy Millennial where she helps the people, products and brands she loves grow. Savannah was named to the 2016 Forbes 30 Under 30 list in Consumer Technology, and is a respected voice in innovation and community engagement.
Savannah works with authors, startups and companies, developing go-to-market strategies and building communities. She thrives on product development and launch journey and is a super-connector of people, resources and audiences. Prior to Savvy Millennial, Savannah was the Director of Innovation Strategy at Massive Labs & Speck Design where she helped create new consumer electronics. In her New York City life, Savannah was the Director of Global Community at Shapeways, the world’s largest 3D Printing community, where she empowered and enabled over 25,000 3D Printing businesses.
A true hardware nerd, Savannah has helped friends, clients, and fellow creatives raise over $4.5M through crowdfunding. Before diving head first into design, Savannah worked at Fox Sports Northwest, the Center for Communication and Civic Engagement at the University of Washington, and founded her own Social Media Marketing Agency, Savvy Marketing Seattle. She travels the world as a public speaker, most recently featured at the Air New Zealand Inspiring Voices series, Kiwi Landing Pad Sales and Marketing Jam, South by Southwest, the Silicon Beached Festival, the Ford Research and Innovation Lab, Gasparilla Interactive, Social Fresh and more. An avid mentor for women and men in tech, she mentors and teaches at Stanford, NYU, and PACE University.
She has been featured in/on Forbes, the BBC, NBC, The Wall Street Journal, Gizmodo, CNET, The Verge, and others. When not geeking out, she’s tasting wine and romping through the wild blue yonder with her rescue mutt, Martini. Savannah thrives on empowering innovative minds.