Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a creative studio that specializes in brand amplification, strategy and storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Kia Motors, Paul Mitchell Schools,, Barilla Pasta, DC United, Tinder, SAP, and Zoomph.

The burger. It’s a junk food staple since 1895, when Louis Lunch in New Haven, Connecticut started serving them up out of a small lunch wagon.

Fast forward to 2017 and we’ve got burgers being served that would make poor Louis turn over in his grave. And the FleurBurger 5000 is no exception. What does the 5000 stand for?

$5000, as in, the price of this meal.

But, what if I told you that this burger wasn’t any ordinary Shake Shack burger, but one piled high with foie gras (if you need to look it up, you probably won’t like it), black truffles, Wagyu beef and paired with a $5000 bottle of wine?

For many of us, that wouldn’t change our mind. For others, we’d salivate at the opportunity, and probably couldn’t afford it. For the very small percentage of people that would pony up a down payment on a car to get the runs and feel bloated for a couple days, there is the FleurBurger 5000 served up by Chef Hubert Keller at the Mandalay Bay in Las Vegas.

I’m still in slight shock by the sticker price on this bad boy, however, 28 people were completely unfazed by that and went for it. This burger has been for sale for over five years now as evidenced by this video I was able to find from the Wall Street Journal in 2012:

Anyone notice the price of the wine in 2012? “Only” $2500 a bottle. The video at the bottom of this page is more recent, and the price of the wine as surged!

For reference, here’s what goes into this expensive burger:

  • Wagyu beef ($100 a pound) doused in butter
  • A few slabs of prime foie gras ($45 a pound)
  • Duck fat and more butter used to sautee a mound of sliced black truffles ($1500 a pound)
  •  A freshly baked brioche bun
  • French fries
  • Bottle of 1995 Chateau Petrus (valued at over $5000 a bottle as of writing)

Personally, I’d go just for the 1995 Petrus, as the price of that bottle alone is pushing the $5-6k range, the truffles and of course, the fries.

I might pay $20 for a burger, and I’ve probably paid more than that on rare occasion, but, nothing about this screams “worth it!”. How about you? Would you drop $5000 on the world’s most expensive burger?

Alright, I’m hungry. Someone pass the ketchup…

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