Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a creative studio that specializes in brand amplification, strategy and storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Kia Motors, Paul Mitchell Schools,, Barilla Pasta, DC United, Tinder, SAP, and Zoomph.

Yea, I mean, I just said it.

I’ve driven BMW’s, Porsche’s, Mercedes’, Audi and all those other European beauties. While they are all amazing cars, well built, they are expensive.

I know, you get what you pay for. Isn’t that the old saying?

Here’s the thing. When you are paying those prices, you start to get a little more observant, if you will, of the features and minor accoutrements. What’s missing? What’s not included in this package or that package?

I can say this , with resolve, the 2016 Kia Optima SX Limited truly is in a class of its own and breaks the barriers between luxury and investment.

The looks on the Optima SX Limited are rivaled only by cars double in price. Here are my candid thoughts, things I liked and didn’t like so much.

Overall, this is a car I would absolutely want in my garage. Kia is doing something right and I cannot wait to see what else they have to come.

Enzo’s Likes:

  • Leather seats felt really good and were a joy to sit in.
  • Heated and cooled seats.
  • Heated steering wheel.
  • Solid, turbo-charged, 4-cylinder engine provided ample power.
  • Comfortable seats and plenty of room.
  • Huge trunk space.
  • SIRIUSXM Radio.
  • Great dashboard and console.
  • Amazing sound thanks to Harmon-Kardon system.

Enzo’s Dislikes:

  • Would have loved to have radio controls closer within reach. (Similar to Mazda 6 with a center console knob)
  • Eco driving mode is super fluffy, in both steering and acceleration. Not recommended in city situations.
  • UVO infotainment system needs help. You’ll see when you drive it. Not intuitive and almost clunky to use.


Driving Notes:

  • Unlike many other brands and trims, you want the SX Limited that I got. It’s one of the only ways to score Kia’s solid 2.0-liter, turbocharged four-cylinder engine. At 245 horsepower and 260 pound-feet of torque, it’s down on output for model year 2016, but gains two miles per gallon in the city and one on the highway, for a total of 22 and 32 mpg, respectively.
  • The Optima’s turbo is fun to drive in the city and the highway. I probably knocked quite a few MPG off the reported MPG. Oops!
  • The only transmission choice for the SX Limited is a six-speed automatic. Kia also offers separate driving modes that tweak performance and steering weight. Eco mode was really fluffy and the steering was too light for my liking. Normal does just fine, and Sport does make steering tighter. Either way, not something that would make or break my experience.
  • The best part of the SX Limited is the interior (as you can see from my video, I couldn’t get out of the car to show off anything else). It’s gorgeous. The focal point is the seats, which are finished in soft, high-quality Nappa leather and feature a handsome, quilted (perforated?) design. Even though there are faux-metal parts and some plastic, those are kept to low traffic areas.
  • I was shocked as to how quiet the cabin was. You could hear the turbo wind when you get on it, but, that’s something I want to hear anyway.
  • I didn’t use the UVO infotainment system enough, as it wasn’t super intuitive. I’d prefer simplicity in this department.
  • Price for the Optima SX Limited is $36,615. There are no extra options to be had, so you’ll just be picking trim and colors.

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